When one client came to us for our brand strategy deep dive, she learned some surprising things and changed her path. Read her story.
The be-so-bold blog
Being a female entrepreneur ain’t for the weak! We’re here to help you build the boldest, most successful brand with our Be-So-Bold Blog.
When your strategy fails: measuring success and learning from failures
Girl, I’ve got a hard truth to share. Even when you take the most strategic approach to your brand and marketing, strategies sometimes fail. You can set clear goals, outline the steps you need to take to achieve them, and take those necessary actions — and...
How to boldly get to know your ideal customers
Knowing your ideal customers is the key to attracting their business. Here’s how to boldly — and deeply — get to know your customers.
5 key ingredients for a boldly successful business
Every entrepreneur wants to build a successful business. When you’re starting out, these are the most important 5 ingredients to doing just that.
What if nobody cares about what you have to say?
When it feels like no one is listening to what you have to say as an entrepreneur, it could be imposter syndrome — or something deeper.
Steal this rockstar brand messaging framework
A clear brand messaging framework can make the difference between drawing your ideal customers in… and making them cringe.
Rebranding your business: when is it time?
Rebranding your business is a big deal that should not be taken lightly. Here’s what we learned from our recent rebrand.
You have a voice worth hearing: finding your brand voice
Somewhere buried inside you is a voice that is absolutely worth hearing, and your success as an entrepreneur depends on you finding that voice, honing it, and sharing it with the world. Ready?
How to craft your brand story: a guide for female entrepreneurs
Your brand story isn’t just fluff or padding for your ‘About Me’ page. It’s the backbone of your business. It’s what makes your brand resonate with your audience
Content marketing metrics from a recovering math hater
Tracking the right content marketing metrics, and knowing how to take action on them, can make all the difference in your company’s marketing success.