About HoneyBeBold
Not to be dramatic, but starting HoneyBeBold saved my life
I’ll tell you the story in a sec, but here’s the TL;DR: I started this to build something that matters, and I’m here to help you do the same with your business.
Hey, beautiful human! I’m Rachel! 👋
Before I tell you my story, I want to tell you what I know about you, just by virtue of you being here. (You’ll have to let me know how close I am).
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You started your business for a deeper purpose than just making money. The impact you want to make in the world is just as important to you as your financial success.
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Sometimes, you want to burn it all down because you spend more time stressing over how to market your business than doing the work you were put on this earth to do.
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You struggle to put into words the special something your clients get from working with you.
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You don’t feel like how you show up in the world (on your website, on social media, wherever) matches who you’ve grown into.
I know how you feel because I’ve been there, and that’s the very reason I’ve been able to help dozens of clients through the same struggles.
How I got here
The short version (ask me for the longer version over coffee 😉)
Watch
2009
My pre-career career crisis
I was halfway through grad school, getting my Master’s in English, when I realized I didn’t want to go into academia. I had no clue what my career would look like.
Build
2010
Got my first job in marketing
By some miracle, I finished grad school. My first job was doing marketing (something I knew nothing about) for a nonprofit. I learned social media, SEO, and email marketing on the job.
Create
2010–2022
A decade in content strategy
I spent the next 12 years honing my craft in content, brand, and web strategy for other people’s businesses. I learned exactly what makes messaging land.
Ask
2017–2022
Our fertility journey
My husband and I navigated infertility and real losses for over 5 years. We made the hardest decision of our lives to stop trying — still one of the most painful things I’ve ever lived through. I became deeply suicidal.
Ask
2022
HoneyBeBold becomes my lifeline
I launched HoneyBeBold smack in the middle of tremendous grief and depression. I knew I had to find somewhere to channel my intense need to grow and nurture something, or it was going to take me down with it. I set out to help purpose-driven women make the biggest positive impact in the world.
Ask
2024
My dry spell
After a successful first year (beginner’s luck is real, y’all!), my referrals dried up and I hit a bone-dry spell. When I had clients, the work brought me so much meaning, but the rest of the time, I was so stressed about money, I thought I’d have to sell my house.
Ask
2025
My make-it-or-break-it year
I wanted to give my business one last shot — my business meant too much to me to just give up. I finally did for myself what I’d been teaching clients for years, and got super consistent with my content marketing. I hit my financial goal 6 months early, and proved this $hit works.
Ask
2026 and beyond
Teaching what works
I use the same identity-first method that rebuilt my business to help dozens of clients make a bigger impact with theirs.
The specifics of your story probably look different than mine, but you have a story — a reason for doing this work. And I’m here to tell you from personal experience that your story matters, and tapping into it can make all the difference for your business.
What guides this work?
These are the truths that guide every project, every client relationship, and honestly, every decision I make in this business (and life).
Identity comes first
Before I touch a brand, a website, or a single piece of content, we get clear on who you actually are — your story, what you believe, what makes you unmistakably you. Everything else is just the shape that clarity takes. I built my own business on this before I ever built it for a client.
Boldly unmistakable
A brand that looks and sounds like everyone else erodes trust, even when people can't say why. Being unmistakably your purpose-driven self, across every touchpoint, is how people decide, often without realizing it, whether they trust you enough to hire you.
Impact, not just income
I work with women and founders building something bigger than a paycheck — a mission, a nonprofit, a business that exists to make a real difference. Rebuilding my own life after years of loss taught me exactly what it feels like to need your work to mean something.
Serious work, held lightly
The work we do together goes deep — identity, story, trust — but that doesn't mean it has to feel heavy. We're here to build something meaningful, yes, but if you don't have fun with it, you'll never stay consistent with it. I laugh at myself constantly, and I help my clients do the same.
Meet the team
A look at the people you’ll be working with (we don’t take your trust lightly!)
Start here, bestie
Different stages, same truth: you’re more capable than your brand is letting on right now.
Busy Bee: Early-stage founders
You’re a passionate, but frustrated founder, struggling to grow to the next stage.
Queen Bee: Established founders
You’re ready to close the gap between where you are and how you show up in the world.