Knowing your ideal customers is the key to attracting their business. Here’s how to boldly — and deeply — get to know your customers.

Messaging is such a key part of building a strong brand that speaks directly to your ideal customers. Don’t neglect it!
Knowing your ideal customers is the key to attracting their business. Here’s how to boldly — and deeply — get to know your customers.
When it feels like no one is listening to what you have to say as an entrepreneur, it could be imposter syndrome — or something deeper.
A clear brand messaging framework can make the difference between drawing your ideal customers in… and making them cringe.