Which Spice Girl Are You? The 4 Content Marketing Power Types That Make You Unforgettable
The entrepreneurs who make their mark and stick in your brain are almost never the ones who tried the hardest to be memorable. They’re the ones who fully own their own voices and step into who they are: fully, unapologetically, and sometimes awkwardly.
It sounds simple when I say it like that. And it is simple, in theory. In practice, it’s one of the harder things to actually do, especially when you’re surrounded by people in your industry who all seem to be doing the same things and getting results, and the temptation to just copy the template is very, very real.
I have been thinking about this for years, and I found the perfect way to explain it at a recent Spice World rewatch party with my besties.
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What Watching Spice World Taught Me About Content Marketing
A few weeks ago I flew down to Florida for one of my childhood bestie’s birthdays. We got everyone together, settled in, and rewatched Spice World, and I am happy to report it is just as wonderfully ridiculous as I remembered.
While everyone around me was singing along to songs we hadn’t heard in twenty-five years, I was in my head going full nerd about what made the Spice Girls work from a brand perspective. I’m fun at parties, I promise.
Lots of people in the 90s had feelings about the Spice Girls being totally manufactured, and that’s true. But it also kind of doesn’t matter (at least for our purposes here). What they got completely right — manufactured or not — was that each of them was one very specific thing, fully and without apology. Before Baby, Scary, Sporty, Posh, or Ginger even opened their mouths, you knew exactly who they were. There was no ambiguity or hedging, and certainly no trying to appeal to every demographic at once.
Imagine if they’d tried a different approach — same outfits, same vibe, personalities smoothed into something broadly appealing. They would have been completely forgettable. They would have been a group, but not a particularly interesting one.
This is, somewhat painfully, exactly what a lot of entrepreneurs do with their content. They watch what’s working for other people in their space, try to replicate it, and end up looking and sounding like a blurrier version of someone else. And then they wonder why nobody’s paying attention.
What’s going to help you stand out? Leaning into your content marketing power type.
What Is a Content Marketing Power Type?
Think of your power type as the style of content that comes most naturally to you — the format that feels like an expression of how you already think and communicate, rather than something you have to force yourself to do. It’s where your natural gifts live, and it’s the thing your audience is most likely to connect with and come back for.
I’ve identified four types (you can go take this quick quiz to find out which you are), and I want to go through each one. I’m also matching each type to a 90s artist because I am deeply, unashamedly obsessed with 90s music. I once listened to a four-hour podcast episode about the Smashing Pumpkins. Yes, really.
Type 1: The Storyteller
Your 90s muses: Alanis Morissette • Fiona Apple
Alanis Morissette and Fiona Apple didn’t really write songs in the conventional sense. They wrote diary entries and then set them to music. They were astonishingly open about their interior lives — the messy, complicated, not-always-flattering parts of being a person — and that openness was exactly what made their audiences feel so deeply seen. You can’t manufacture that kind of connection. It only comes from someone being genuinely, vulnerably real.
If this is your type, you know how to find the story inside the experience. You can take something that happened to you — a difficult client, a decision you agonized over, a thing your kid said that somehow cracked open a whole business lesson — and turn it into something your audience wants to read and share and come back to. People don’t just follow Storytellers, they feel like they know them. That intimacy is worth more to your business than almost any other thing you could build.
Content that will feel natural and good for you: personal essays, story-led emails that open with something real from your life, behind-the-scenes posts, social captions that start from a genuine moment rather than a marketing objective. Anything where your real experience is the doorway in.
(This is my type, for what it’s worth. I’m a natural storyteller, and it’s shaped basically everything about how I show up in my business. So I’m speaking from personal experience here as much as from professional observation).
⚠️ Watch out for: Stories that have no destination
Storytellers sometimes get so caught up in the story itself that they lose the thread of why they’re telling it. Before you share something personal, get clear on where it’s going and what your reader walks away with. That through-line is what transforms a good story into a piece of content that actually does something.
Type 2: The Teacher
Your 90s muses: Lauryn Hill • Rage Against the Machine
Lauryn Hill and Rage Against the Machine were educating their audiences, not just performing for them. They had something to say, they said it with conviction, and people who engaged with their work came away understanding something on a deeper level than before. That’s a specific gift, and it’s not as common as you might think.
Teachers are the experts everyone turns to when they actually need an answer. If this is your type, you’ve probably already noticed the way it plays out: people tagging you in comment threads, potential clients who tell you they’ve been following your work for two years because they knew they’d hire you eventually, old posts still getting saved and shared long after you’ve forgotten you wrote them. The trust a Teacher builds compounds over time in a way that’s really remarkable to watch.
Content that will feel natural and good for you: how-to guides, framework breakdowns, step-by-step tutorials, posts that bust common myths in your field, anything that gives your reader a useful thing they didn’t have before they sat down to read. This is the content that gets bookmarked. People come back to it.
⚠️ Watch out for: Information without personality
The Teachers who struggle to actually convert their audiences into clients are almost always the ones who deliver information without themselves in it. Make sure you’re letting your unique perspective and personality into your content.
Type 3: The Visionary
Your 90s muses: Björk • Radiohead
Artists like Björk and Radiohead were not interested in chasing radio hits. They were building something — a sound, a world, a way of thinking about what music could be — and they were doing it at a time when most people didn’t quite have the framework to understand what they were hearing yet. They weren’t explaining themselves to anyone. They were just building, and eventually the world caught up.
Visionary entrepreneurs see around corners in a way that can feel almost disorienting, because you’re often having conversations about things that won’t become mainstream for another six months. Your brain makes connections across different industries and fields and synthesizes them into something genuinely original — a perspective, a framework, a way of looking at your work that nobody else is articulating quite the way you are. That’s truly a rare thing, and when you own it fully, it’s extraordinarily compelling.
Content that will feel natural and good for you: thought leadership pieces, strong opinions on where your industry is heading, predictions, the kind of hot take that makes people stop and actually think. You’re the person who starts conversations, shapes the direction of a dialogue, occupies a category rather than competes within one.
⚠️ Watch out for: The consistency trap
Consistency tends to be the Visionary’s biggest challenge, and it’s worth being honest with yourself about this if it’s your type. The same brain that generates big, original ideas is also constantly pulling toward the next idea, the next pivot, the next shiny thing, and it can be challenging to sit with one concept long enough for your audience to absorb it.
Type 4: The Entertainer
Your 90s muses: Britney Spears • NSYNC • The Spice Girls
These are the artists the world simply could not look away from, and their magnetism went way beyond their music. Their presence, personality, and energy made you feel something just from being in their vicinity (or the vicinity of their music). That’s a gift that’s very hard to teach and very easy to underestimate.
If you’re an Entertainer, you have a natural ability to stop the scroll and hold attention in a way that other types tend to envy. When you show up as your full self, with all your personality, energy, and you-ness, people want to keep watching. They share your content with friends. They follow you because watching you is just… enjoyable. That’s actually one of the hardest things to build, and you have it naturally.
Content that will feel natural and good for you: trends with your specific spin on them, talking-head videos where your personality carries the whole thing, reaction content, anything that lets your energy and humor come through front and center.
Worth mentioning: most people have a primary type and a secondary type. Mine is Storyteller with a strong secondary of Entertainer, and honestly, leaning into both of them is what makes content creation feel fun for me rather than like homework. If two types feel like they both fit, that’s probably your winning combination.
⚠️ Watch out for: The social media friend zone
The thing Entertainers have to actively work against is what I think of as the social media friend zone: people love your content, share it constantly, follow you devotedly, but somehow never think to actually hire you. Make sure your content is doing both things: being genuinely enjoyable and giving people a clear invitation to take the next step.
The Real Reason You Can’t Stay Consistent
No content strategy in the world will work if creating the content feels like a chore. You can have the most beautifully organized content calendar, the most optimized posting schedule, the most thoughtfully planned pillars, but if sitting down to actually make the content makes you want to do literally anything else, you will not stay consistent with it. That’s just the truth.
This is why knowing your power type matters so much in practice. Your power type should make up the majority of what you create — roughly 50 to 60 percent of your content. That’s your foundation, your home base, the place you return to most often because it’s where creating feels most natural and, ideally, most fun. The other types get woven in around it to give your content variety and reach people in different ways.
If content creation has felt like a slog, the most likely culprit is that you’ve been spending most of your time creating in a style that just doesn’t fit how you’re wired. That’s a mismatch problem, and your power type is the starting point for solving it.
Figuring Out Your Type
So, which one are you? Storyteller? Teacher? Visionary? Entertainer? If you’re not sure, or you want some confirmation, I built a free quiz that’ll help you figure it out in about 30 seconds. You’ll get your type along with some guidance on how to actually use it to shape what you’re creating. Once you’ve taken it, come tell me your results — I LOVE hearing them, especially when someone’s surprised by what they get or finds themselves stuck between two types.
Ready to Build a Content Strategy That Actually Fits?
Knowing your power type is the starting point. Turning it into a content strategy you can actually maintain is a different thing, and that’s exactly what we work on inside the Bold Content Collective. It’s a cohort for women who are done starting over with a new plan every few months and want to build something that actually fits how they think and create. We kick off on May 14, so grab your spot before it’s too late!
And please, for the love of everything — go rewatch Spice World. It will be the best hour and a half of your week.
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