Taking an art studio from idea to launch
Hana Grossman had an idea for a different kind of art studio for kids and adults that was nothing like she’d ever seen before. But she didn’t have almost anything else pinned down beyond the idea. She came to us wanting to build the whole thing from scratch: a name, a business plan, a brand strategy, a visual brand, a content marketing strategy and plan, and the website that would bring it all to life.
What We Were Going For...
Playful without feeling childish
Clear positioning and differentiation
A name that meant something
“I was opening a brand new brick-and-mortar business with no website and no branding, and Rachel made the whole process feel relaxed and reassuring. She was thorough and clear at every step, and she took the vision I had in my head and put it on paper. I couldn’t have asked for a better guide.”
The business (built from the ground up)
We started before there was a brand to design, mapping out the business itself — how she’d structure her classes, workshops, and parties, her pricing, and a launch plan. We captured her vision for something different than what’s offered by other art studios in the area.
And then we translated that into a name for her business: Artside In, a play on “outside in” and bringing the artistic side of people into all parts of their lives.
The brand
We built out Artside In’s brand strategy then brought that to life in a visual brand, centered around the five identity pillars that define her brand: creative confidence, community and belonging, process over perfection, playful grit, and accessible expression.
The brand’s visual identity is colorful, bright, and playful, but with clear attention to every detail. It’s fun and inviting enough for kids, without feeling like it’s just for kids — making it a safe place for adults to get in touch with their creative sides, too.
The website
We then built a website to bring all the pieces of Artside In to life. It’s designed to demonstrate the brand and what to expect, and most importantly, to give users an easy experience in signing up for classes.
To facilitate a smooth sign up process, we also helped Hana get her booking set up in Sawyer, a third party platform we then integrated into the website.
The content marketing plan
We also built Hana a content marketing strategy, along with a 12-week Instagram plan to guide her through the pre-launch, launch, and post-launch phases. We mapped out her content pillars so she never has to stare at a blank posting calendar.
Classes needed to read clearly across three very different audiences — little ones, big kids and teens, and grown-ups — so we built a sticky anchor bar that lets a parent or an adult jump straight to their group, with just enough detail on each class to sell the workshop-based, process-first approach without overwhelming the page.
The About page highlights Hana herself — her experience, her credibility, and the same playful-but-not-silly voice that runs through the rest of the site — so visitors meet the person behind the studio before they ever walk through the door.
Results
Because we did all this foundational work for Artside In, interest started building before Hana had even opened her doors. She was posting consistently, and people started reaching out before her site even went live — and the local library reached out separately to bring Artside In in for a kids’ program and a podcast interview on entrepreneurship.
By the time she ran her free soft-launch workshops in August, Artside In had a name, a brand, a content plan, and a website all pointing the same direction — toward a ribbon-cutting and grand opening.
Celebrate the brand with us on socials
We love celebrating our new brands! Check out our Instagram Reel featuring Artside In, showing how the brand came together (and go give it some love while you’re at it!)
“My brand and website give me a solid base that projects professionalism and positions me as a serious, established business. That’s exactly how I wanted to start out. Rachel took an idea that only existed in my head and turned it into something real, and I’m so grateful to be launching with it.”
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A presentation designer landing Fortune 500 clients needed a brand and website that finally matched the caliber of her work. We audited her business, mapped a 30/60/90 day marketing strategy, and built a strategic brand and website around her real differentiator: story-driven design.
