From Playing It Safe to Fully Seen
Monika Kunz had been running The Springboard for several years, doing deeply transformative career coaching work with clients across the country. But her brand no longer matched who she’d evolved into as a coach. Her website was neutral, her messaging was hedging, and the bold, dynamic human behind the work was nearly invisible. We rebuilt everything: a new brand strategy, visual identity, website, and messaging, so her brand could finally keep up with her.
What We Were Going For...
Bold without being loud or coachy
Earthy, warm, and powerful
Instant recognition from the right people
“When I saw the brand, I was like, ‘oh, it’s so beautiful!’ It felt extremely, extremely aligned. And it’s been so fun showing this new brand to people that know me well and having them say, ‘it really looks like you!’ It’s so cool.”
We built Monika’s brand around a central insight she kept circling: she’s the person who helps you see around corners to spark real growth and transformation.
The visual identity balances contemplative minimalism with vintage warmth — earthy sage, mauve, mustard, and soft pink — anchored by a sunrise/spring logo mark that captures transformation and forward momentum. The messaging finally captured Monika: pragmatic coaching for thoughtful humans who are too complicated for a five-step framework.
The homepage finally reflects the evolution Monika has been through, and the one she helps clients through. Warm, scroll-stopping, and clear from the very first line.
Every touchpoint on the site is designed to make the right people feel seen and the next step feel obvious.
The visual design brings Monika’s personality and approach to life, so visitors connect with the human behind the work before they ever reach out.
Programs & Offerings:
We built out three clear client paths — the leap, the reframe, the launch — each anchored by a real client story on the site. The signature offering, Transform 24, sits at the center of the pricing page, positioned as the deepest, most sustained way to work with Monika.
“You go on any little element of that site and you’re meeting me, you’re seeing my clients, you’re hearing about their real life success stories — seeing the afters that my prospects will hopefully see themselves in. I didn’t really have my offers anywhere previously, but now I can just share this. I was writing to a prospect last week and I was like, you can check all of this out here, and I don’t have to recreate the wheel over and over.”
Ready to take your brand to the next level?
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Check out another Bold project!
Eduardo Orihuela came to us ready for a full evolution to match what the company he’d built: new name, new visual identity, new website. We helped him build Prismatic Strength, with a brand that captures the multidimensionality of his work.
