Nonprofit Fertility Organization Website Redesign
Stardust Fertility Foundation provides fertility grants to Jewish families and individuals throughout the tri-state area to help them grow their families. They came to us wanting a fresh new website that fully captured the incredibly meaningful work they do, and drove users to key actions (donating and filling out their grant application). We rolled up our sleeves and built them a website that’s as beautiful as it is functional.
What We Were Going For...
Warmth and empathy
Ease of use
Approachable and friendly vibes
“Working with Rachel was an absolute breeze. She grasped the mission of my organization instantly, and collaborating with her felt like working with a trusted colleague—I never had to repeatedly explain what we do or what matters most to us. Her creative energy brought so much enthusiasm to our calls, and the final product exceeded all my expectations.”
Stardust had a logo already that worked well for their brand, but we worked off of that to build out their color palette and create patterns to create cohesion across the site. We also introduced a consistent stock image style that represents the diversity of their applicants.
We wanted the essence of what Stardust does to come through clearly across the board. We used bold statements, clear messaging, and thoughtful imagery to drive this home at every touchpoint.
Where Stardust struggled before to clearly articulate what they do, we spelled out all they do (and their grant application requirements) as crystal clear as possible, making the user experience an absolute joy.
We mapped out a strategic user journey, to drive people toward the two most important actions for the organization: donations and grant applications.
“Honestly, I find myself logging onto my website just to admire it and smile!”
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