Nonprofit Medical Mission Website Migration & Redesign
Operation Ethiopia runs medical missions to some of the most destitute villages in Ethiopia to provide them with free eyecare, including eye exams, glasses, cataract surgeries, and more. We worked with Operation Ethiopia in 2023 to update their homepage, but they came back to us to redesign their entire website and move them from Wix to WordPress. Talk about a rewarding project!
What We Were Going For...
Impactful visual design
Make call for donations front and center
Streamlined user flow
“We LOVE our new home page! Rachel is excellent at distilling lots of information into articulate clear writing. She also really got our tone and conveyed that well in our new home page. She has a methodical, organized system and is so pleasant, friendly, patient and helpful to work with ALL along the way. She was open to suggestions and edits after presenting our website and worked with us until we got everything exactly as we wanted. We highly recommend Rachel for web design!”
Our number one goal for this site was to drive users to donate, so every piece of the site was thoughtfully crafted to guide users toward that action.
We streamlined Operation Ethiopia’s programs to make their impact clear and meaningful to potential donors.
We thoughtfully selected from Operation Ethiopia’s extensive photo library to have the biggest visual impact and support their key needs and programs.
“Rachel took such great interest in our organization right from the start. She jumped in with lots of enthusiasm and did a 1.5 hour deep dive asking us all types of questions to understand everything about our organization — our work, our backstory, our challenges, motivations for what we do, everything. It was a great experience for us as well — helping us think about and reflect on our own work and how we do it. We loved that Rachel really took the time to understand every aspect of our work BEFORE starting on our redesign.”
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