Career Coaching Brand + Website Launch
Joy Journey is the brainchild of two clinical social workers who, like so many healthcare providers, got burned out — and just plain burned — by their work in the field. They knew they wanted to start a different kind of coaching business, focused on helping people not just find more success in their careers, but more joy and fulfillment.
They needed help building a brand and website from the ground up, and we were up for the challenge!
What We Were Going For...
Exude joy across the board
Demonstrate expertise
Speak to clients' pain points
“Our business idea had been kind of slowly languishing in the background for a little while. We knew we needed some sort of outside support to get our ideas from our head into real life. Making the decision to work with Rachel from start to finish was the best choice we could have possibly made to kick start our journey to finally launching with confidence! From the beginning, our brand session with Rachel helped us solidify who and what we were — a crucial step towards all of the work that came after to actually logistically build out our brand, materials, and website.”
Joy Journey’s visual brand is a perfect representation of the journey toward joy and fulfilment they guide their clients on. The colors are bright and hopeful, the ‘y’ in ‘Journey’ connotes the path toward joy, and the whole thing centers around a fricken disco ball because we were going for a one big party vibe!
We guided Jennifer and Jordana (founders of Joy Journey) on their brand photo shoot, to ensure their photos would bring the right vibe to life, and their photographer hit the nail on the head.
The design is engaging and fun, without being overwhelming or cluttered. It’s easy to navigate and interact with the site, and we created a clear user journey, driving visitors to the lead magnet we created for them: a free burnout quiz.
Every part of the site, from the photo design and font selection to messaging and storytelling, was thoughtfully designed to bring Joy Journey’s deep values to life and speak directly to the needs of their customers.
“During our brand reveal, we were just totally floored by how Rachel (and her amazing team!) were able to capture our true voices on the page. We now have a cohesive strategy, a website that makes us smile every time we see it, and most importantly the clarity and confidence to move ahead fearlessly. Thank you, honeybebold!”
Ready to take your brand to the next level?
Interested in working with us on growing your business? Set up a free 15-minute vibe check: