by Rachel Honeyman | Sep 9, 2024 | Podcast
Have you ever sat down with your customers to fully understand their needs, what their lives look like, and what they care about? If not, you may just be guessing that the solutions you’re offering are what they’re looking for. In this episode, we follow...
by Rachel Honeyman | Sep 9, 2024 | Brand strategy
Sometimes, you think we know the path you want to take. It feels so obvious and clear! And then, an outside perspective helps you see things in a new light. That’s what happened when my client, Sandra Lilienthal, came to me for help. She came to me because...
by Rachel Honeyman | Sep 2, 2024 | Podcast
Empathetic listening is one of the most valuable skills to learn, as evidenced by our guest on this week’s Bold Women in Business podcast episode, Liz Heflin. Liz uses those deep listening skills to bring her clients’ stories to life with her nonfiction book...
by Rachel Honeyman | Sep 2, 2024 | Brand strategy
Girl, I’ve got a hard truth to share. Even when you take the most strategic approach to your brand and marketing, strategies sometimes fail. You can set clear goals, outline the steps you need to take to achieve them, and take those necessary actions — and...
by Rachel Honeyman | Aug 27, 2024 | Podcast
Running a business is hard, but it’s a whole lot easier and a whole lot more enjoyable when your business is fully aligned with your values. This episode explores the power of building a values-driven brand. As a follow-up to last week’s incredible interview...
