The bold foundation

If you’re not reaching the right customers, there’s a good chance you’re missing the bold foundation you need to make your brand irresistable to exactly the people you want to reach. 

What is the bold foundation?

It all starts with a deep-dive conversation, where we’ll be getting to know each other really well, really quickly.

In about 90 minutes, I’ll be asking all the deep, probing questions you never thought to ask about your business (or maybe you have, but we’ll be going a layer deeper). 

Then, I’ll take all that juicy goodness and put it all together into a document that clearly defines your foundational brand strategy, including (but not limited to): 

bold foundation features

Because a bold foundation will empower you to be a total boss in your business

Love notes from our clients

“Going through the Bold Foundation process with Rachel was so helpful in clarifying my message and direction. It gave me so much food for thought! I was really impressed by how well Rachel captured my identity pillars and overall brand strategy. I highly recommend going through this exercise if you’re feeling unsure about the direction of your company!”

Sandra Lilienthal

Wisdom Without Walls

“I found the Bold Foundation process so enlightening! I was all over the place about the kind of law practice I wanted to build, but Rachel did such a great job of getting underneath my ‘why’ for doing this. She helped me chart a course for achieving my goals and reaching the right kinds of clients.”

Sarah Simani

Simani Law

“Rachel set a solid foundation in our Bold Foundation document to make sure everything we wanted and the tone we hoped to convey would be incorporated in our new home page. We loved that Rachel really took the time to understand every aspect of our work BEFORE starting on our redesign.”

Elisa & Dr. Morris Hartstein

Operation Ethiopia

What’s your investment for a bold foundation?

  • 2 hours total (90 minutes for the initial call, then 30 minutes for the follow-up)
  • $1,500 (or free if you decide to hire me for a Bolder Boss package — your $1,500 investment will get applied toward a branding and web design package)
rachel in a phonebooth