✨ Episode Summary
If your Google Analytics dashboard makes you feel like you just bit into a lemon, you’re not alone. Most business owners either avoid their analytics altogether or stare at the numbers without knowing what the hell they mean.
In this episode, I’m joined by Amanda Webb, a digital marketing strategist and a self-proclaimed “Google Analytics geek,” who breaks down how to make your data make sense. Amanda shares her ACEE Framework — a simple, non-scary way to figure out what’s working in your marketing (and what’s not).
Here’s what you’ll learn:
- Why traffic isn’t everything, and how 50,000 visitors doesn’t necessarily equal any sales at all
- The one new metric in GA4 that actually matters: engagement rate
- How to spot and fix a “leaky website” that’s losing you conversions
- Why you should change your data retention setting (yes, right now)
- When to DIY your analytics setup, and when to call in the pros
If numbers make you want to run for the hills, this episode will change your mind. So, go give it a listen — and then tell me which metric you’ll start tracking differently.
📌 Resources & Links Mentioned
- Connect with Amanda on LinkedIn (tell her I sent you!)
- Go grab Amanda’s awesome resources she put together special for you!
- Check out Disturbia’s e-commerce site
- Listen to Amanda’s podcast episode with guest Usman Qureshi on her podcast That Analytics Podcast
🔥 Action Items
- Go make your Thank You page! Check out my hot off the presses Thank You page for some inspiration
- Make sure your you have a different product page for each service you provide
- Take the Content Marketing Power Type quiz to finally create content that feels like you
- Book your Bold Day of Content
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